Who this is for
A small marketing team using generative AI for ads, emails, landing page copy, or social images.
Worked example
Marketing AI Transparency Note Example
A transparency note example for marketing teams using AI-generated images, copy, recommendations, or campaign experiments.
Signals to check
- Synthetic media may be presented as real.
- Claims may be rewritten by AI without source review.
- Teams need a simple record of human approval before publishing.
Best tool path
Step-by-step workflow
- Identify whether generated content is synthetic media, recommendation logic, or ordinary drafting support.
- Write a clear disclosure only where users need it to understand what they are seeing.
- Add a review checklist for claims, rights, brand safety, and human approval.
- Keep sample prompts and final assets in a campaign folder for later audit.
Useful outputs include a saved classification, an owner, an evidence list, a disclosure draft, and a date for the next review. The useful result is not just a score or file; it is a small record that explains what was checked, what changed, and what should be reviewed next.
Before you start
After the output
Known limitation
The tools are self-assessment aids. A higher-stakes launch still needs internal sign-off and, where appropriate, professional legal review. Keep an editable copy and re-run the workflow when the destination requirement or policy changes.